Everyone owns a white T-shirt, a white pair of socks - Right? You’ll probably also agree that these are enormously basic, yet can’t-live-without closet essentials - Right? What if we told you that we've spiced things up by transforming these precious pieces into not-so-basic basics?
With these 3 simple questions, CHAPTER PLANET was born. We feel that clothes should represent more than just being comfortable, pretty, fashionable or practical. They should go beyond their initial purpose & carry a story that has a positive impact. We want to change the way people think about clothes.
We thought long & hard about our first product release & realised that our planet needs our help more than anything right now. We all know how important trees are. They are called the lungs of our planet for a reason after all. However, it is devastating to realise that every 1.4 seconds an area the size of a football field is being deforested.
THAT'S WHY WE DECIDED IT'S TIME TO OFFER A HELPING HAND. WE PLANT TREES TO SUPPORT PLANET EARTH, ITS WILDLIFE & COMMUNITIES WHO HEAVILY DEPEND ON THEM.
More milestones to come given our plans reach beyond Tarzan's wildest dreams.
Every item represents a number of trees that we'll plant once purchased. T-SHIRTS - 20, 50 or 100 trees SOCKS - 20 trees
DURABLE, ORGANIC, SUSTAINABLE, ETHICAL
ORGANIC COTTON - Cotton is in high demand. No wonder, growers will do anything to make it grow faster regardless of the negative consequences that go hand in hand with the process of doing so. Excessive use of chemicals & pesticides harm not only the environment, but also affect our skin as it can cause allergic reactions. As opposed to regular cotton, organic cotton is grown in a sustainable way. Gone are the artificial means of production, the quality of the soil remains in check, resulting in healthy crops, less wastage & less water irrigation needs. In addition, given organic cotton is handpicked only, the purity of the fibre remains preserved, resulting in softer & more durable products.
GLOBAL ORGANIC TEXTILE STANDARD (GOTS) - The use of organic fibres is a step towards the right direction, but it doesn't stop there. To ensure that our products are truly sustainable throughout the entire supply chain, they are GOTS certified. It is the golden standard for the ecological & socially responsible process of manufacturing clothes, made from organic fibres (>70%), throughout the whole supply chain. In sum, products that are GOTS certified are safe from hazardous chemicals & are made with organic materials under strict environmental & social conditions, throughout entire supply chain.
Always be on the lookout for the following logo:
PACKAGING - A big part of any e-commerce product is its packaging. That's why our boxes, thank you notes, hang tags, stickers & tissue paper are made from recycled materials. Our polybags are 100% biodegradable, which means that these will disappear in a couple of weeks when put in a compost bin.
Please ensure you recycle these responsibly too!
TRANSPORTATION - Per order, 5 additional trees are planted to offset transportation emissions.
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